Disney X Coach A Dark Fairy Tale POP- Ups Store

Coach隆重呈獻 A Dark Fairy Tale 系列

顛覆重塑Disney經典童話故事

 

美國兩大夢想家經典品牌，共同聯名推出 Disney x Coach: A Dark Fairy Tale 暗黑童話系列。

顛覆重塑 Disney 經典童話故事公主們的傳統想像，反差轉化為暗黑浪漫風格，個性詮釋 Coach服飾及皮革單品。A Dark Fairy Tale 為2018早秋系列，一股詭魅陰柔氣息，透過 Disney 極具張力的復古動畫，高調宣告美式哥德風童話勢力崛起。

 

A Dark Fairy Tale 系列，重置童話故事〈Snow White and the Seven Dwarfs 〉白雪公主與七個小矮人及〈Sleeping Beauty〉 睡美人中的經典角色，運用令人意想不到的全新視角演繹，例如：瀰漫著陰森氛圍的夢幻城堡、毒蘋果以及森林中睜著邪惡大眼生物，打破傳統構思運用大膽前衛的手法、探索暗黑世界的風格樣貌。帶有搖滾風格字體、輕鬆駕馭復古色調的懷舊上衣並混搭狂野騎士夾克；標誌性 Coach Signature 印花、暗黑圖紋及搶眼皮革細節交錯並置，流轉於經典與潮流元素之間，賦予強烈衝擊視覺效果。典型美式運動風格的 Hoodies 連帽外套、休閒鞋及玩趣腰間包，皆拼接 Disney 童話的主題徽章。系列的特製故事皮牌，向偉大的夢想家 Disney 與精湛工藝著稱的Coach 致敬，紀念這個重要時刻。

A Dark Fairy Tale 為 Coach 與 Disney的第三度聯名系列，雙方間的持續合作對Coach執行創意總監Stuart Vevers 個人來說有著非凡意義，也為品牌帶來源源不絕的豐富靈感。Vevers 表示：「我非常喜愛Disney。這幾十年來，他們所推出的電影及創造的奇幻世界，不斷激發我的想像力！這次系列，以暗黑童話故事為服裝脈絡，再度成功將Disney的懷舊魅力與Coach的創意力結合；同時，將我對童話故事的記憶搬移至真實世界，精彩運用於服飾及配件，非常有趣及具挑戰性。我們一直希望能在Coach 奢華特質中注入年輕活潑元素，Disney 精神實為一大助力。」

 

Disney x Coach: A Dark Fairy Tale 聯名系列，為風格迥異與標誌經典結合，掀起潮流契機。同時，為了帶給台灣地區消費者前所未有的暗黑童話氛圍體驗，特別選擇於濃厚藝術氣息的華山文創園蓋建快閃店，以Disney 童話故事中的城堡作為主題；城堡外牆則以波紋面金屬及亮紫色細節建構而成。我們將於5月11日 於 Coach 快閃店華山文創園區 搶先推出限量聯名系列，即刻席捲全台灣成為熱門話題。

#DisneyXCoach

 

Coach 快閃店華山文創園區資訊：

• 2018年5月11日(五)~7月4日(三)
• 地點 : 忠孝三角

• 週一至周五 12:PM-9PM
• 周六至日     11:AM-9PM

• 聯絡電話：02-23225798

 

 

About Coach

Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

 

About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.